Door-to-door salespeople are pressuring Co-op service-area homeowners, including some Continental Divide employees, to sign up for solar panel installations before a tax credit expires Dec. 31st.
In the process, these solicitors are spreading misinformation about Continental Divide, telling residents the Co-op is raising its electric rates by double digits later this year. This information is FALSE. Continental Divide IS NOT raising electric rates in 2025.

The rouge sales campaign comes at a time when New Mexico’s solar industry braces for fallout from the Trump administration’s sweeping tax and domestic policy bill which terminates tax credits for rooftop solar, geothermal heat pumps and other home devices as of Dec. 31, 2025.

The residential clean energy tax credits, created by the Biden administration, were set to expire in 2035.